Il'ya Balahnin
Marshrut postroen! Primenenie kart ...
Unabridged
3 hours 29 minutes
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Audiokniga ozvuchena avtorom. Dlya sozdaniya uspeshnogo biznesa nedostatochno imet' horoshiy produkt i vkladyvat' sredstva v ego prodvizhenie. Nuzhno 'vstrechat'' potrebitelya v kazhdoy 'tochke kontakta' s vashim predlozheniem — ot vozniknoveniya potrebnosti do ocenki sostoyavshegosya opyta — i vystraivat' marketingovuyu strategiyu, uchityvaya osobennosti povedeniya klienta v kazhdoy takoy tochke. V knige Il'i Balahnina vy naydete principy raboty s puteshestviem klienta i smozhete sozdat' sobstvennuyu 'kartu puteshestviya potrebitelya' i vystroit' effektivnuyu kommunikaciyu na kazhdom etape soprikosnoveniya s vashim produktom.
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