Steve Pavlina
Personal Branding
Unabridged
17 minutes
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Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you. In some ways it's outside your control, but you obviously have some influence over it. Personal branding is unavoidable. As others interact with you, they'll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can't avoid being labeled...
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