Tsunyoshi Noji
TOYOTA. Put k sovershenstvu
Unabridged
8 hours 23 minutes
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Istinnye prichiny protsvetaniya yaponskogo avtogiganta. Toyota nachala istoriyu svoego voshozhdeniya v moment, kogda YAponiya prihodila v sebya posle porazheniya vo Vtoroy mirovoy voyne. Na fone okkupatsii i polnoy razruhi rukovodstvo kontserna sozdavalo proizvodstvennuyu sistemu, kotoraya oboshla po svoey effektivnosti i konveyer Genri Forda, i drugie analogichnye podhody. Eta kniga — nastoyaschaya biznes-saga, napisannaya vydayuschimsya yaponskim zhurnalistom. V ney on pokazyvaet skrytuyu ot zapadnoy publiki storonu uspeha avtogiganta Strany Voshodyaschego Solntsa. Analiziruet prichiny ego uspeha cherez prizmu kulturno-istoricheskih sobytiy togo vremeni, a zaodno daet nadezhdu sovremennomu biznesu, vynuzhdennomu vyzhivat v usloviyah ekonomicheskoy stagnatsii. Kniga rekomendovana predprinimatelyam, rukovoditelyam vseh urovney, studentam ekonomicheskih vuzov i lyudyam s aktivnoy zhiznennoy pozitsiey.
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