Fred Reichheld , Darci Darnell , Maureen Burns
WINNING ON PURPOSE
Unabridged
10 hours 8 minutes
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Pochti 20 let nazad konsul'tant i ekspert po prodazham Fred Rayhel'd zastavil ves' mir obratit' vnimanie na ekonomiku loyal'nosti. On razrabotal i opisal v svoem bestsellere «Iskrennyaya loyal'nost'» sistemu chistoy podderzhki Net Promoter System (NPS). S tekh por sistema NPS stala osnovnym metodom ocenki klientskogo opyta i byla vnedrena v takih kompaniyah, kak Apple, Cisco, Nike, Zappos, Philips, GE i mnogih drugih. Segodnya avtor vyvodit svoyu sistemu na novyy uroven' — NPS 3.0 i po-prezhnemu demonstriruet, chto glavnoy cel'yu biznesa dolzhna byt' ne kratkosrochnaya akcionernaya pribyl', a obogashchenie zhizni svoih klientov. Eta kniga budet polezna tem rukovoditelyam i marketologam, kotorye stremyatsya poluchit' konkretnyy instrument, neobhodimyy dlya uspekha i procvetaniya kompanii v sovremennom klientocentrichnom mire
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