Igor Ryzov
75 pravil vliyaniya velikih lyudey. ...
Unabridged
5 hours 36 minutes
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• Chto znachit «nadet pidzhak opponenta» i kak s pomoschyu etogo priema Anvaru Sadatu udalos dobitsya dolgozhdannogo mira mezhdu Izrailem i Egiptom? • Kakie tehniki pomogli Este Lauder zavoevat evropeyskiy rynok i sozdat vsemirno izvestnyy brend parfyumerii i kosmetiki? • Kak Sergey Vitte otstoyal interesy pobezhdennoy Rossii v peregovorah s Yaponiey i osvobodil severnuyu chast okkupirovannogo ostrova Sahalin? Eti i drugie sekrety vliyaniya raskryvaet v knige Igor Ryzov — veduschiy ekspert po peregovoram, avtor bestsellerov «Psihotryuki», «Kremlevskaya shkola peregovorov», «Peregovory s monstrami», «Hvatit mne zvonit», «Monstry prodazh». Avtor odin za drugim analiziruet glavnye printsipy uspeshnoy kommunikatsii, kotorymi polzovalis Aleksandr I, Dzhoan Roulling, Nelson Mandela i drugie velikie peregovorschiki, izmenivshie hod istorii. Sleduya opisannym pravilam, vy nauchites ne tolko nahodit podhod k lyubomu opponentu, no i uznaete, kak: • dobivatsya zhelaemogo dazhe v usloviyah oslablennoy pozitsii; • pravilno ispolzovat nuzhdu opponenta i dostigat tseley; • vyigryvat, proigryvaya; • ne vestis na provokatsii i predvidet deystviya provokatora.
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