Yu-Kai Chou
Geymifitsiruy eto. Kak stimulirovat ...
Unabridged
12 hours 42 minutes
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Etu knigu nazyvayut bibliey geymifikacii. Eshche do oficial'nogo izdaniya v Rossii bylo sdelano neskol'ko lyubitel'skih perevodov – nastol'ko cennymi okazalis' idei Yu-Kay Chou. Ego glavnaya razrabotka - sistema oktaliz. V ee osnove lezhat 8 stimulov motivacii, s pomoshch'yu kotoryh mozhno podtolknut' cheloveka k nuzhnym deystviyam: klienta - k pokupke, sotrudnika - k userdnoy rabote, studentov - k produktivnoy uchebe. Segodnya oktaliz aktivno primenyayut v samyh raznyh sferah - v igrovoy industrii i obrazovanii, v marketinge i dizayne, v sporte, upravlenii personalom i lichnoy transformacii. Kniga obyazatel'na k prochteniyu vsem, kto ispol'zuet principy geymifikacii v rabote i zhizni. Oficial'no ona perevedena na 15 yazykov, o kolichestve neoficial'nyh perevodov ostaetsya tol'ko dogadyvat'sya.
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