Mikhail Umarov
PR v real'nom vremeni: Trendy. Kejsy. ...
Unabridged
4 hours 18 minutes
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Russian PR guru Mikhail Umarov, who had a hand in making the Beeline brand so famous, discusses the most important trends and rules for becoming a market leader in his new book. However, social media and new channels of information have brought the PR profession back to the original idea of public relations: direct conversation with the audience and quick feedback. Filled with concrete examples and case studies, this book will show you how to interact with journalists, bloggers and opinion leaders in these times, how to use social media wisely, how to do useful analytics and measure the effectiveness of your actions.
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