Edward Bernays
Propaganda
Unabridged
4 hours 12 minutes
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Napisannaya v 1928 godu na volne uspeha predyduschih rabot avtora «Propaganda» prinesla Berneysu zvanie ottsa-osnovatelya tehnologiy svyazi s obschestvennostyu i po sey den schitaetsya odnoy iz fundamentalnyh knig po svoey tematike. Opirayas na rezultaty sotsiologicheskih issledovaniy i privodya mnogochislennye primery iz realnoy zhizni, Berneys rasskazyvaet o tom, kak proishodit upravlenie povedeniem mass i obyasnyaet, pochemu propaganda tak vazhna pri lyubom obschestvennom stroe, chto trebuetsya dlya ee uspeha, kak formiruyutsya nuzhnye mneniya, tsennosti i grazhdanskie pozitsii, zarozhdayutsya novye idei v obschestve, i kak vliyaet na shirokie sloi naseleniya aktivno myslyaschee menshinstvo.
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