Seth Godin
Purple Cow
Unabridged
4 hours 41 minutes
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Vam ne pridetsja tratit' ogromnye den'gi na reklamu, esli vashe predlozhenie klientam budet unikal'nym, a vash marketing — virusnym. Vse, chto otlichaetsja ot bol'shinstva, privlekaet vnimanie i vydeljaet vas sredi ostal'nyh. Ved' dazhe netipichnaja rascvetka mozhet sprovocirovat' nebyvalyj interes — predstav'te, k primeru, fioletovuju korovu sredi obychnyh chernyh, belyh i buryh. Bud'te uvereny: vydelit'sja mozhno vsegda, nuzhno tol'ko podumat', chego v vashej otrasli eshhe nikto ne delal. Esli vy sobstvennik kompanii ili zanimaetes' marketingom — jeta kniga dlja vas.
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