Dan Kennedy
Zhestkiy direkt-marketing
Unabridged
3 hours 29 minutes
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Vladel'cy biznesov po bol'shey chasti teryayutsya, kogda delo kasaetsya marketinga i reklamy. A znachit, stanovyatsya legkoy dobychey prodavcov reklamnyh ploshchadey v SMI i reklamnyh agentstvah, a takzhe prochih «specialistov», udivitel'no malo ponimayushchih v tom, kak privlech' potrebitelya ili obespechit' prodazhu! Poprobuyte sprosit' vladel'ca nebol'shogo biznesa, chem imenno on privlekaet klientov i chto obespechivaet prodazhi, skol'ko stoit prihod klienta iz istochnika A i skol'ko — iz istochnika B ili kakovy izmerimye rezul'taty toy ili inoy reklamy, i on ne smozhet otvetit' vnyatno. U nego lish' dogadki. Sootvetstvenno, takoy biznesmen zachastuyu nedovolen i zol na to, na chto ne sleduet, i platit tem, komu ne sleduet. Dlya malogo i srednego nevirtual'nogo biznesa (magazinov, chastnopraktikuyushchih specialistov, restoranov i pr.), ne imeyushchego shtata marketologov i ogromnyh byudzhetov, est' staroe dobroe sredstvo — direkt-marketing. Teper' blagodarya etoy knige vy smozhete proniknut' na kuhnyu luchshih specialistov i primenit' k svoey vygode ih konfidencial'nye, ne afishiruemye strategii: beskompromissnyy biznes-guru Den Kennedi i ego sbornaya luchshih professionalov raskryvayut vse sekrety i delyatsya real'nymi primerami marketingovyh hodov iz sobstvennoy praktiki! Hotite prevratit' svoy biznes v mashinu po proizvodstvu pribyley, prevoskhodyashchih srednie pokazateli po otrasli, cifry u konkurentov i samye derzkie vashi mechty? Hvatayte etu knigu!
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