Anastasia Moser
Kommercheskoe besstrashie. Myslit tak, ...
Unabridged
3 hours 47 minutes
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Razvivat biznes bez kommercheskogo myshleniya vse ravno chto gotovit slozhnoe blyudo bez retsepta. Mozhno imet otlichnye ingredienty i navyki, no rezultat budet nepredskazuemym. Problema v tom, chto predprinimateley i sotrudnikov ne obuchayut ponimaniyu i razvitiyu kommercheskogo myshleniya. Obychno pod nim podrazumevayut lish navyki poiska novykh rynkov sbyta, raboty s klientami i operirovaniya finansovymi pokazatelyami. Na dele zhe kommercheskoe myshlenie vklyuchaet effektivnyy analiz rynka i poiski novykh vozmozhnostey dlya rosta, vzveshennye finansovye resheniya i vystraivanie dolgosrochnykh otnosheniy s klientami, bystruyu adaptatsiyu k menyayushchimsya usloviyam rynka i umenie zamotivirovat sotrudnikov. No glavnyy komponent myshleniya v biznese — kommercheskoe besstrashie, gotovnost deystvovat dazhe v usloviyakh neopredelennosti i prinimat ambitsioznye resheniya, nesmotrya na strakh neudachi ili vneshnie barery. Anastasiya Mozer, imeya za plechami 20 let opyta v kommercheskoy sfere, regulyarno stalkivaetsya s situatsiyami, kogda talantlivye predprinimateli i sotrudniki upirayutsya v «potolok» sobstvennykh ogranichivayushchikh ubezhdeniy, chto otrazhaetsya na rezultatakh biznesa. V svoey knige ona predlagaet prakticheskie instrumenty i strategii, kotorye pomogayut preodolet eti ogranicheniya i nauchitsya kommercheskomu besstrashiyu, chtoby videt vozmozhnosti tam, gde drugie vidyat prepyatstviya.
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