Filipp Gurov
PR IT-kompaniy: Rossiyskaya praktika
Unabridged
4 hours 12 minutes
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Buduchi uchastnikami odnogo iz samyh bystrorastushchih segmentov ekonomiki, IT-kompanii, kak nikakie drugie, nuzhdayutsya v effektivnom PR soprovozhdenii biznesa. Odnako prodvizhenie kompaniy IT-sektora zachastuyu trebuet primeneniya specificheskih tekhnologiy, vyzyvayushchih slozhnosti dazhe u opytnyh piarshchikov. Do segodnyashnego dnya na rossiyskom rynke ne bylo literatury, kotoraya sistematizirovala by rossiyskiy i mirovoy opyt PR-raboty na rynke informacionnyh tekhnologiy. V knige opisany naibolee deystvennye instrumenty PR-prodvizheniya biznesa, rabotayushchego na rynke informacionnyh tekhnologiy, i predstavlen ryad primerov uspeshnyh PR kompaniy.
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