Vik Dovnar
Antimarketpleys. Kak sozdat' pribyl'nyy ...
Unabridged
6 hours 52 minutes
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Vyhod na marketpleysy — bilet v odin konec dlya vashey kompanii. Kakuyu by vygodu ni sulila rabota cherez onlayn-ploshchadki, rano ili pozdno oni zadushat vash biznes. Sotrudnichaya s nimi, vy sobstvennoruchno vruchaete marketpleysam vse rychagi upravleniya svoim delom i v itoge teryaete ego. Vik Dovnar predlagaet principial'no inuyu model' vedeniya biznesa — EKSPERTNUYU. Ona podrazumevaet, chto tol'ko vy vzaimodeystvuete s klientami, kontroliruete pozicionirovanie, prodvizhenie i sbyt tovarov. Eto pozvolyaet stat' ekspertom v svoey nishe i privlech' bol'she pokupateley. Primeniv strategii iz etoy knigi, vy zapustite e-commerce-biznes bez ser'eznyh vlozheniy, podberete podhodyashchiy tovar i vyberete rynok, sozdadite neissyakaemyy potok klientov, vydelite svoyu kompaniyu na fone konkurentov i izbezhite bol'shinstva oshibok, meshayushchih biznesu rasti.
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