Ivan Barchenkov
Bibliya internet-marketologa 2.0
Unabridged
9 hours 6 minutes
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Dumaesh shagnut v marketing, no ne znaesh, s chego nachat? Obnovlennoe izdanie prevraschaet zaklinaniya «skvoznaya analitika», «remarketing», «mediaplanirovanie» i drugie terminy v rabochie instrumenty dlya biznesa, kompanii i lichnogo brenda. Ivan Barchenkov — sertifitsirovannyy ekspert po obucheniyu reklamnym produktam Yandeks — strukturiruet vse priemy didzhital-prodvizheniya i daet bazovye znaniya po ih ispolzovaniyu. Eta kniga — bibliya sovremennogo didzhital-marketologa, versiya 2.0. Ona pomozhet razobratsya: - kak rabotayut kanaly prodvizheniya sovokupno i po otdelnosti; - kak nastroit kontekstnuyu reklamu i mozhet li ona okupitsya srazu; - kak funktsioniruyut modeli atributsii; - s kakoy storony podhodit k voprosam mediaplanirovaniya; - kak otsenit effekt ot mediynoy reklamy; - kak zapustit reklamu v telegram ads. Poluchennye znaniya pozvolyat legko prinimat resheniya po nastroyke marketingovoy kampanii, vne zavisimosti ot izmenchivosti trendov.
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