Dmitry Tkachenko
Peregovory o tsene: Kak pokupat deshevo, ...
Unabridged
8 hours 3 minutes
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Esli vy professionalnyy prodavets ili zanimaetes zakupkami, to nepremenno otsenite «Peregovory o tsene» po dostoinstvu. A esli vam dovodilos sdavat kvartiru v arendu, prodavat nenuzhnye veschi v internete ili pokupat avtomobil u predyduschego vladeltsa, eta audiokniga vam prosto neobhodima. Dmitriy Tkachenko, avtor bestsellera «Skripty prodazh» i odin iz luchshih biznes-trenerov i konsultantov po versii zhurnala «Upravlenie personalom», rabotal nad ney bolee pyati let. On na zhivyh primerah razbiraet priemy, pravila, algoritmy i oshibki pri vedenii tsenovyh peregovorov. Kniga byla napisana avtorom s dvuh pozitsiy: pervaya ee chast posvyaschena tomu, kak prodavtsu minimizirovat skidki i ustupki; vtoraya, naoborot, soderzhit sovety dlya teh pokupateley, kotorye hotyat poluchit maksimum, a zaplatit kak mozhno menshe. Vy uznaete pravila argumentatsii, poymete, kak ustanovit startovuyu tsenu i s chego nachat razgovor o skidkah, nauchites protivodeystvovat manipulyatsiyam i delat ustupki, sohranyaya rentabelnost sdelki, stanete gramotnym pokupatelem ili uspeshnym prodavtsom.
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