Konstantin Baksht
Usilenie prodazh
Unabridged
6 hours 51 minutes
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ISKUSSTVO PRODAZH Usilenie raboty imeyushchegosya otdela prodazh Etapy razvitiya prodazh: kommercheskij i klientskij otdely Regional'noe razvitie Osobennosti raboty s klientami v period krizisa O problemah, svyazannyh s prodazhami, a takzhe o putyah ih resheniya rasskazyvaetsya v etoj audioknige, adresovannoj rukovoditelyam otdelov prodazh, direktoram i sobstvennikam biznesa. Itak, Vy rukovodite prodazhami v Kompanii, osnovnye klienty kotoroj – razlichnye organizacii i predpriyatiya. V Vashej Kompanii est' otdel prodazh, sotrudniki kotorogo zanimayutsya aktivnym poiskom i privlecheniem korporativnyh zakazchikov. U Vas est' tovary i uslugi, kotorye mozhno predlozhit' klientam. To est' s tem, chto prodavat', problem net. Problema v drugom: kak usilit' prodazhi? Esli Vy sozdali biznes v ekonomicheski slabom regione i eto ne daet Vashemu biznesu normal'no razvivat'sya – vybora u Vas net. Vy libo nachinaete regional'nuyu ekspansiyu, libo smirenno zhdete, kogda v Vash region pridut federal'nye kompanii, kotorye rastopchut Vashu Kompaniyu. 2009 god. Finansovyj krizis? Nigde i nikogda ne byvaet takih vozmozhnostej zarabotat', kak v period krizisa ili ser'eznoj korrekcii rynka!
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