Alex Kantrovitz
Always Day One. How the Tech Titans Plan ...
Unabridged
7 hours 27 minutes
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Bol'shinstvo kompaniy, opredelivshis' so svoimi preimushchestvami, zaciklivayutsya na ih sovershenstvovanii, no zabyvayut pri etom, chto ih vzglyad obrashchen v proshloe, a ne v budushchee. Amazon i drugie tekhnologicheskie giganty (takie kak Facebook, Google i Microsoft) vsegda rabotayut tak, budto kazhdyy den' — pervyy: eti lidery rynka tratyat svoe vremya na pereosmyslenie svoih produktov, a ne na to, chtoby beskonechno ih uluchshat'. Blagodarya 130 interv'yu, provedennym s sotrudnikami vedushchih IT-kompaniy, avtor etoy knigi raskryvaet sekret uspekha tekhnologicheskih gigantov v delovom mire, gde net nikakih garantiy, tol'ko risk i konkurenciya. Segodnya kompanii mogut vypuskat' novye produkty s rekordnoy skorost'yu — blagodarya iskusstvennomu intellektu i oblachnym vychisleniyam, — i te, kto zastryal v proshlom ili ostalsya stoyat' na meste, budut razdavleny v bezumnoy gonke za liderstvo.
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