Igor' Lipsic
Marketing dlya top-menedzherov. 70 ...
Unabridged
13 hours 48 minutes
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Audiokniga 'Marketing dlya top-menedzherov' prednaznachena menedzheram samogo vysshego zvena dlya prinyatiya nailuchshih reshenij po razvitiyu biznesa. V etom im sposobny pomoch' idei i instrumenty sovremennogo marketinga. No vydelit' samoe interesnoe v more literatury po marketingu – zadacha krajne tyazhelaya. Pomoshch' v ee reshenii i predlagaet doktor ekonomicheskih nauk, professor NIU-VSHE Igor' Vladimirovich Lipsic. On izvesten kak odin iz sozdatelej rossijskoj sistemy ekonomicheskogo obrazovaniya dlya shkol'nikov i odin iz luchshih prepodavatelej rossijskogo biznes-obrazovaniya. Iz materialov lekcij, chitaemyh im dlya slushatelej MVA i Executive MVA, on otobral 70 marketingovyh idej, kotorye mogut byt' naibolee polezny dlya rukovoditelej sovremennyh rossijskih kompanij. Eti idei ohvatyvayut vse osnovnye aspekty marketingovyh operacij, i znakomstvo s nimi pomozhet otechestvennym menedzheram vyrabatyvat' effektivnye konkurentnye strategii razvitiya vo vse bolee slozhnoj situacii na otechestvennyh rynkah tovarov i uslug. K audioknige prilozhen pdf-fajl, soderzhashchij risunki i tablicy, illyustriruyushchie izlagaemyj material. AvtorLipsic I.V.
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