Herbert Newton Casson
Aksiomy biznesa
Unabridged
2 hours 41 minutes
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Kniga «Aksiomy biznesa» kanadskogo zhurnalista, pisatelya i finansovogo specialista Gerberta Kessona, kotoryj odnim iz pervyh opisal nauchnyj podhod k marketingu, reklame i biznesu v celom, bez truda pomozhet vam razobrat'sya vo vsekh dazhe samyh slozhnyh i spornyh voprosah kasaemyh menedzhmenta i finansov. Rekomendacii, dannye v etoj knige vy legko smozhete primenit' v lyuboj sfere proizvodstva ili torgovli. V nej izlozheny Shestnadcat' pravil ili aksiom, kotorye mozhno nazvat' Shestnadcat'yu usloviyami uspekha, kotorye dolzhen znat' kazhdyj chelovek, stremyashchijsya dobit'sya priznaniya v sfere predprinimatel'stva.
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