David Yoffe , Mary Kvek
Strategiya dzyudo. Kak prevratit' silu ...
Unabridged
10 hours 31 minutes
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Metafora dzyudo uzhe davno ispolzuetsya v delovyh i akademicheskih krugah. Odnako do sih por nikto ne pytalsya primenit ee dlya analiza biznes-strategii na sistematicheskoy osnove. Professor Garvardskoy shkoly biznesa Devid Yoffe i nauchnyy sotrudnik Meri Kvek postavili pered soboy zadachu vyyasnit, primenyayutsya li taktiki edinoborstva v prakticheskom menedzhmente i naskolko opravdannoy mozhet byt takaya metafora pri sozdanii, razvitii i prodvizhenii strategii. Avtory razbirayut tri osnovnyh printsipa — dvizhenie, ravnovesie i effekt rychaga. Kazhdyy iz nih v otdelnosti — lish chast golovolomki, no, slozhiv ih voedino i nauchivshis masterski realizovyvat, vy smozhete vystroit sobstvennuyu taktiku po uspeshnomu zavoevaniyu rynkov.
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