Maya Bogdanova
Novyy neyrokopirayting. 99 sposobov ...
Unabridged
7 hours 24 minutes
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Mayya Bogdanova – zhurnalist, redaktor, avtor 2-h knig po kopiraytingu. Rukovodit «SHkoloy kontenta» i vystupaet na master-klassah, treningah po temam «Kontent-strategiya», «Osnovy kopiraytinga», «Virusnye teksty». V etoy knige sobrany 99 samyh effektivnyh priemov tekstovogo vliyaniya. Kak sdelat tak, chtoby vashi posty prodavali, pisma ubezhdali, longridy uvlekali, a stati popadali v samoe serdtse – obyasnyaet odin iz samyh opytnyh kopirayterov Rossii Mayya Bogdanova. V osnove predlagaemyh eyu priemov lezhat printsipy psihologii vliyaniya, NLP-tehniki, narabotki izvestnyh kopirayterov i drugie sposoby vozdeystviya na soznanie chitatelya. Kazhdaya iz glav posvyaschena odnomu instrumentu tekstovogo vliyaniya. Poetomu ih mozhno chitat v lyubom poryadke, kak podryad, tak i ishodya iz konkretnoy zadachi, trebuyuschey bystrogo resheniya.
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