Nick Baldock
The Profit Secret - How to sell more at a higher margin
Summary
Want to know the secret of selling at a higher margin?
This book will explain how
Whether you are completely new to sales or have many years' experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity.
This book will help you to:
* Identify the right market to sell to the right people
* Improve your conversion ratio from interest to order
* Build a powerful value proposition for your company
* Avoid price pressure
* Defend and justify your price more effectively
* Build stronger customer loyalty
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From the publisher
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Evan Le Clus
Alison Edgar MBE
Simon Zutshi
Bronwen Vearncombe
Elizabeth Roddick
Mindy Gibbins-Klein
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