Dmitry Banchukov
Deneg net, no vy piar'tes'! Himiya haypa ...
Unabridged
3 hours 49 minutes
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Hotite, chtoby pokupateli i zakazchiki nachali ohotu na vash produkt, lihoradochno iskali, «gde zakazat'» i sovetovali znakomym? Dlya etogo ne nuzhny millionnye byudzhety. Gramotno organizovannyy hayp pozvolyaet pochti besplatno povysit' uznavaemost' brenda ili produkta v schitannye dni, a to i chasy. Kak ustroen virusnyy marketing i kak primenyat' ego instrumenty effektivno i bezopasno rasskazyvaet chitatelyu osnovatel' Digital agenstva 5 CATS i sozdatel' seti sobstvennyh soobshchestv v Instagram i «VKontakte» obshchey chislennost'yu bolee 2 mln podpischikov — Dmitriy Banchukov. Iz ego keysov vy uznaete, kak rabotayut himiya haypa, decibely sarafannogo radio i zarazitel'naya peredacha iz ust v usta sluha o vashey kompanii. Ostalos' tol'ko primenit'!
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