Pavel Voloschuk
Potryasi klienta: dizayn-myshlenie dlya ...
Unabridged
3 hours 9 minutes
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Sozdanie luchshego klientskogo opyta — zadacha, trebuyuschaya sistemnogo videniya i pravilnogo nabora instrumentov. V knige predstavlen podhod k resheniyu etoy zadachi, razrabotannyy ekspertami Laboratorii dizayn-myshleniya Vysshey shkoly biznesa VSHE na osnove sistematizatsii luchshih mezhdunarodnyh praktik i c uchetom spetsifiki raboty s potrebnostyami polzovateley na rossiyskom rynke. Nastoyaschee uchebnoe posobie soderzhit instruktsii, shablony dlya zapolneniya i rekomendatsii, osnovannye na mnogoletnem uspeshnom opyte primeneniya klientotsentrichnyh instrumentov. Kniga adresovana shirokomu krugu chitateley — rukovoditelyam produktovyh komand, dizayneram, ekspertam po klientskomu opytu i produktovym menedzheram.
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