Anastasia Grishchenko
Bez strategii k uspehu. Stan kumirom ...
Unabridged
4 hours 46 minutes
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«Bez strategii k uspehu» – kniga-podorozhnik dlya teh, kto gotov vernutsya k istokam i postroit s nulya lichnyy brend. Pochemu k istokam? V svoem debyute Anastasiya Grischenko, TV-zhurnalist i osnovatel uspeshnogo kommunikatsionnogo agentstva, napominaet o prostyh istinah, o kotoryh my v neskonchaemom potoke meditatsiy, affirmatsiy i mantr pro veru v sebya, kazhetsya, sovsem zabyli. A imenno, osnova lyubogo lichnogo brenda – eto, v pervuyu ochered, adekvatnost, chelovechnost i druzhelyubie v kommunikatsiyah. A esche – ogromnyy fizicheskiy trud: gotovnost vystupat, samostoyatelno pisat ekspertnye kolonki v SMI i ne speshit delegirovat. Ne stremitsya perelozhit otvetstvennost za postroenie sobstvennogo obraza na drugih. Kak ni stranno, imenno eti veschi stanovyatsya glavnym ispytaniem pri sozdanii lichnogo brenda, proyti kotoroe dano ne vsem. No esli sledovat rekomendatsiyam v etoy knige, mozhno sdelat dorogu gorazdo menee vitievatoy i uskorit sebe put k stol zhelannoy uznavaemosti i populyarnosti.
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