22 minutes
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What we have now is the summary of a six -year research on the most important main elements of the success of companies, through a field study of a number of the most important companies in the American market, which has been the creation of most of them more than a century. By reading this summary, you will know the main practices that have made leading companies such as Johnson & Johnson, IBM and Walt Disne General Electric and others, reaching the top, and the factors that helped them stay in this high position for decades.