Raja Rajamannar
Kvantovyy skachok marketinga. Esli ne ...
Unabridged
6 hours 49 minutes
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Mir menyaetsya tak stremitel'no, chto bol'shinstvo biznes-strategiy ustarevayut eshche na etape razrabotki. Sovremennyy marketing rabotaet v 4 izmereniyah: produkt, emocii, dannye, socseti. Eta kniga rasskazyvaet o 5-m izmerenii – kvantovom marketinge budushchego. Radzha Radzhamannar, direktor po marketingu i kommunikaciyam Mastercard, rasskazhet, kak izmenyatsya predstavleniya o loyal'nosti potrebitelya i reklame, kak ispol'zovat' poslednie dostizheniya neyronauki, chtoby vydelit' svoy brend v nepreryvnom potoke informacii, i pochemu II stanet novoy dvizhushchey siloy marketinga.
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