Anna Kovaleva
Lidery mneniy. Kak rabotat s ...
Unabridged
3 hours 58 minutes
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Esche nedavno marketologi govorili, chto za liderami mneniy buduschee. Teper pora priznatsya — eto buduschee nastupilo. Segodnya inflyuensery vladeyut glavnoy valyutoy nashego vremeni — vnimaniem auditorii i ee loyalnostyu. Udachnoe partnerstvo s «vlastelinami vnimaniya» mozhet vyvesti vas na novyy uroven, no kak raspolozhit ih k sebe? Pered vami — nastoyaschaya instruktsiya po kommunikatsii s liderami mneniy, blagodarya kotoroy vy nauchites ne tolko dostigat tseley vmeste s nimi, no i poluchat udovolstvie ot protsessa. Vy uznaete: • Kak vybrat «svoego» inflyuensera? • Pochemu lider mneniy ne hochet brat reklamu ili voobsche ne otvechaet? • Kak napisat pismo-predlozhenie, kotoroe zainteresuet adresata? • O chem nuzhno dogovoritsya do nachala sotrudnichestva? • Kak otsenivat rezultaty kollaboratsii?
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