Evgeniy SHCHepin
VkusVill: Kak sovershit' revolyuciyu v ...
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Unabridged
4 hours 51 minutes
Thalia
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Kak postroit' bol'shuyu produktovuyu set', nachav s malen'kogo molochnogo kioska i ne vzyav ni odnogo kredita? Kak vynyrnut' iz alogo okeana, pogruzit'sya v goluboy i ezhegodno uvelichivat' oboroty vdvoe? Kak ne utratit' duh startapa za 10 let? Kak upravlyat' kompaniey, v kotoroy bolee 5000 sotrudnikov, bez zhestkih prikazov i reglamentov, propisannyh KPI i splanirovannogo godovogo byudzheta? Kakimi dolzhny byt' upravlency v takoy kompanii? Kak voobshche podbiraetsya komanda, kotoruyu ne hotyat pokidat'? Produktovye seti 'VkusVill' i 'Izbyonka' znakomy mnogim, ih produkciyu lyubyat i rekomenduyut druz'yam. Kompaniya vorvalas' na rynok zdorovogo pitaniya i sovershila revolyuciyu v roznichnoy torgovle. Kniga Evgeniya SHCHepina, odnogo iz klyuchevyh sotrudnikov 'VkusVilla', — eto chestnyy rasskaz ob uspekhah i provalah kompanii, o planah i ozhidaniyah, ob otnoshenii k sotrudnikam i pokupatelyam i, konechno, o lyudyah, bez kotoryh 'VkusVill' nikogda by ne stal takim, kakim my znaem ego segodnya.
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