Evgeniy SHCHepin
Energiya klienta: Kak okupaetsya ...
Unabridged
3 hours 42 minutes
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Esli u vas est' biznes, to est' i klienty, s kotorymi uzhe vystroilis' te ili inye otnosheniya. No ispol'zuete li vy etot resurs na vsyu moshchnost'? Delo v tom, chto pri vzaimodeystvii biznesa i klienta voznikaet energiya, no ne vse ponimayut, kak imenno ee nuzhno ispol'zovat'. Iz novoy knigi Evgeniya SHCHepina vy uznaete vsyo ob energii klienta i o tom, kak blagodarya ey sdelat' vash biznes po-nastoyashchemu uspeshnym. Avtoru udalos' sobrat' i proanalizirovat' mnogoletniy opyt samyh raznyh rossiyskih kompaniy: ot nebol'shogo sanatoriya v Sochi do servisa 'YAndeks.Taksi'. Vy uznaete, kak motivirovat' sotrudnikov na produktivnuyu rabotu s klientom i kak ponyat', chego klient hochet na samom dele, nauchites' borot'sya s potrebitel'skim terrorizmom, perestanete boyat'sya kritiki i nachnete konstruktivno ee ispol'zovat' vo blago kompanii. I nakonec, razberetes' v tom, kak postroit' kompaniyu s servisom, v kotoryy vlyublyayutsya i kotoryy iskrenne rekomenduyut.
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